3.1 Phillip Lim Spring 2017 Advertising Campaign

“In today’s culture of excess, I am intrigued by playful austerity and the idea of a new sensuality. In many ways, the Spring 2017 collection was my response to this mood so we played on themes of love, innocence, heartbreak, and hope. In our fifth season working together, Viviane interpreted this message through her artful lens, creating a series of seductive, modern imagery.” – Phillip Lim.

Spring 2017 marks the fifth consecutive collaboration between 3.1 Phillip Lim and Viviane Sassen. The campaign can be viewed on and 3.1 Phillip Lim social channels worldwide.

Photography: Viviane Sassen
Model: Lotte Van Noort at Paparazzi
Hair & Make-Up: Irena Ruben at House of Orange




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