In FASHION, PRESS RELEASES

ZALORA ANNOUNCES COLLABORATION BETWEEN JASON WU GREY AND SOMETIME BY ASIAN DESIGNERS

Expect to see a designer bag collection that will be sold exclusively on ZALORA.

Singapore, 4 April 2018​: ZALORA, Asia’s Leading Online Fashion Destination, today announced its partnership with designer Jason Wu and Malaysian bag specialist, Sometime by Asian Designers. The upcoming collaboration between Jason Wu GREY and Sometime will feature a classic tote bag and a crossbody mini tote in vegan leather. These will be exclusively available on the ZALORA website and mobile app across Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau.

The inspiration for these handbags come from the subdued modernity of the Jason Wu GREY collection combined with bold colour-block details influenced by Josef Albers’ square paintings. This partnership marks Sometime’s expansion to new markets around the region and Jason Wu’s debut collaboration with a Southeast Asian retailer and Malaysian brand.

Saskia de Jongh, Chief Commercial Officer of ZALORA Group, shared, “ZALORA is proud to bring together one of the world’s most influential designer together with a beloved Malaysian brand to celebrate Asian creativity and innovation. Jason Wu has been a dominant figure and a representation of Asian talent contributing to the world of fashion. Sometime by Asian Designers is a Malaysian bag specialist and a long-time ZALORA partner that takes pride in producing high quality bags using innovative technology and artisanal techniques. Supporting the region’s fashion industry has always been a key focus for us at ZALORA, and we see this as another exciting opportunity to enable our partners and give them access to a much wider audience in the region. At the same time, it’s an opportunity to provide our customers with access to products which are available exclusively with ZALORA.”

MEDIA CONTACTS:

Christopher Daguimol

Group PR Director

christopher.daguimol@zalora.com

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