adidas by Raf Simons – Spring/Summer 17

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The ongoing collaboration between adidas and Raf Simons is routed in a mutual constant quest for style in innovation

Spring/Summer 17 is the 8th dynamic offering from the adidas by Raf Simons collaboration. adidas, pushing boundaries with innovative foundations in the style sportswear crossover, aligns with renowned designer Raf Simons whose designs are always looking for the now and tomorrow. As a unified entity the core aspects from each brand insight collections that revel in individuality and independence.

Like adidas, Raf Simons continues to defy cultural expectations and norms through progressive creative and technical process.

Raf Simons says of his technique “Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, we present a look inspired by and designed for confident outsiders.“

For Spring/Summer 17, adidas by Raf Simons introduces two new highlight styles to the collection – the RAF SIMONS SPIRIT BUCKLE and RAF SIMONS ADILETTE BUNNY. The low-cut version of 1984 adidas style, the Spirit, is redefined with the RAF SIMONS SPIRIT BUCKLE, with an adjustable ankle strap for edge.

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Also new is the Raf Simons graphic branding combined with the iconic trefoil on left and right shoes respectively. The new RAF SIMONS ADILETTE BUNNY fuses a layered and bonded rubber touch upper with graphic text prints add the designer’s signature to a timeless adidas style.

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The collaboration also redefines two now-iconic silhouettes with the RAF SIMONS OZWEEGO BUNNY and RAF SIMONS OZWEEGO 2 which take a futuristic approach in a two layer upper with a running-inspired profile and transparent silicone windows. The Raf Simons Ozweego Bunny is this season’s special materialisation and uses rubber and graphic text prints, resulting in a more utilitarian version.

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As the most iconic styles of the collaboration, the RAF SIMONS STAN SMITH, RAF SIMONS STAN SMITH COMFORT, RAF SIMONS SPIRIT HIGH and RAF SIMONS SPIRIT LOW remain for this season. Raf Simons continues his obsession with the Stan Smith making his mark on adidas’ most coveted tennis shoe and evolving the silhouette with the Stan Smith Comfort by adding velcro straps. Elegant leathers combined with the now iconic ‘R’ perforated quarter are offered in a classic white with contrasting black logos.

The RAF SIMONS SPIRIT HIGH and RAF SIMONS SPIRIT LOW. The high-top is based on a classic Basketball design and is offered in cotton canvas in an off-white with a contrast heel logo or classic black with a colour pop heel logo. The low-cut version is back in classic black and washed denim. Raf Simons graphic branding combined with the iconic trefoil on right and left shoes respectively.

The adidas by Raf Simons SS17 collection will be available at Club 21 Four Seasons (#01-10) and Dover Street Market Singapore E-Shop (http://shop.doverstreetmarket.com/sg/). Retail prices range from $230 to $530.

For more information visit: http://www.adidasx.com/RafSimons

Club 21 Press Contacts:

Denise Yeo, Senior Marketing Manager, denise.yeo@club21global.com

Valerie Phang, Marketing Executive, valerie.phang@club21global.com

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